Objective:
This social media post was created to promote Pepe’s Piri Piri, focusing on highlighting the variety of dishes and flavors they offer. The goal was to create an appetizing and visually engaging design that appeals to a wide audience.
This social media post was created to promote Pepe’s Piri Piri, focusing on highlighting the variety of dishes and flavors they offer. The goal was to create an appetizing and visually engaging design that appeals to a wide audience.
Design Approach:
The design uses a flat-lay arrangement to showcase the delicious variety of Pepe's menu, from grilled chicken and wings to fries and wraps. I incorporated the brand’s signature colors and playful logo to maintain brand consistency and recognition. The warm tones of the food were complemented by the wooden background, creating a natural and inviting look.
The design uses a flat-lay arrangement to showcase the delicious variety of Pepe's menu, from grilled chicken and wings to fries and wraps. I incorporated the brand’s signature colors and playful logo to maintain brand consistency and recognition. The warm tones of the food were complemented by the wooden background, creating a natural and inviting look.
Key Features:
Clear Product Presentation: The arrangement of food items ensures that each dish is distinctly visible, allowing customers to get a clear sense of the offerings.
Flavor Variety Highlight: The inclusion of a flavor scale, ranging from mild to extreme, invites customers to explore Pepe’s range of spice levels.
Enticing Tagline: The tagline “Flavour You’ll Savour” effectively captures the essence of Pepe’s experience, while “Worth the Wait” emphasizes the quality of the food.
Brand Consistency: The design aligns with Pepe’s visual identity by incorporating their logo, colors, and playful imagery of the chicken mascot, ensuring brand cohesiveness.