Objective:
To create visually appealing social media posts that highlight Westpoint Naturals' superfood creamer products and their health benefits. The goal was to align the visual aesthetics with the brand's organic and natural identity while emphasizing lifestyle and wellness.
To create visually appealing social media posts that highlight Westpoint Naturals' superfood creamer products and their health benefits. The goal was to align the visual aesthetics with the brand's organic and natural identity while emphasizing lifestyle and wellness.
Design Approach:
Using a vibrant yet natural color palette, I focused on the core ingredients in each product, such as turmeric, cinnamon, and pumpkin, to create a warm and inviting atmosphere. Lifestyle imagery was incorporated to connect the products with moments of comfort and health. The product packaging was positioned dynamically to allow viewers to experience the product in real life.
Using a vibrant yet natural color palette, I focused on the core ingredients in each product, such as turmeric, cinnamon, and pumpkin, to create a warm and inviting atmosphere. Lifestyle imagery was incorporated to connect the products with moments of comfort and health. The product packaging was positioned dynamically to allow viewers to experience the product in real life.
Key Features:
Product-Centric Imagery: Each post prominently features the product in use, combined with related ingredients, creating an authentic, wholesome feel.
Lifestyle Integration: Imagery of prepared drinks evokes comfort and warmth, aligning with the health-focused nature of the brand.
Clean & Minimalistic Design: The designs use minimal text and focus on the visual appeal of the product and packaging, ensuring a clean and modern look that resonates with a health-conscious audience.